Is the Bowl Challenge Cup just a stupid trophy used to make money?

I mean I understand that it's a great way for conf. to compare themselves but they use the winning percentage system to determine the champion which means that some small conf. like the Sun Belt or the Mid-American conf. could go either 1-0 or 2-0 and still win it because they can have only a few teams going to bowls in some years as long as other conf. all have at least 1 loss. This is coming from a Big East fan whose conf. won it in 2007 when we went undefeated in the BC Cup. I think that this stupid trophy is just made in order to hype up the bowls and make people talk constantly about conf. so the BCS can make more money. BTW what is the trophy made from? It looks like some gl or plastic NC title replica, Ha Ha just kidding.